Google has not only transformed the world, but it has also changed the Swiss advertising industry. Conventional billboard advertising remains strong in the country. Outdoor advertising sales have grown slightly over the past ten years, from 418 million francs in 2008 to 452 million in 2017. However, as one of the strongest players in advertising, Google has had a significant impact on major media organizations. Google’s Role in the Advertising Economy is evident in the way it has transformed advertising revenue streams, contributing to the decline of traditional media revenues—for example, Swiss media advertising sales fell from 2.4 billion in 2008 to 1.1 billion in 2017.
Media organizations have had to adapt to the role of digital advertising. Marc Walder, CEO of Ringier, one of the largest media groups in Switzerland, notes that around 70% of the company’s sales and revenue now come from things that have nothing to do with journalism, but are the result of digital transactions through media platforms. Google’s advertising revenue in Switzerland is estimated at over one billion francs.
How does ad tech help our economy?
This figure has helped search engine advertising reach 1.4 billion francs in the Swiss advertising market, which totals 6.4 billion francs. Digital marketing is a field that constantly evolves, and one of the most powerful tools that experts have leveraged over the years is Google Ads. You may have heard of Google Ads, or perhaps you’ve come across one just before opening your email in Gmail or searching for something on Google. The reality is that Google Ads have changed the way businesses connect with their customers.
If you’re thinking about boosting your business or improving your online presence, then you need to understand how they work and why they’re key to any digital marketing strategy. First things first: what exactly are Google Ads? They’re basically paid space displayed on Google Search and other related sites, with the idea of getting your business, product, or service in front of more people. Have you ever searched for something on Google and the first results that appeared were all “Ad”? That’s Google Ads in action.
What role does Google have to play?
Google Ads uses an auction model. When you perform a search, advertisers bid against each other to see who sees their ad in the top search results. The advertiser who wins the auction is based on several factors, including how much you’re willing to pay per click and the advertiser’s relevance. Ads can appear in other ways in search results, on websites through the Google Display Network, on YouTube, and even in apps. Each one has a purpose, and depending on what you want to achieve
More clicks, more phone calls, more visits to your website), you can select the one that best suits your needs. Google Ads is one of the best ways to get your business seen in more places and get results quickly. And that’s why, unlike other processes, with Google Ads you only pay when someone clicks on your ad. Instead, this means you have more control over your budget and only spend on users who are genuinely interested in what you have to offer. Additionally, Google Ads offers the ability to segment your target audience quite precisely.
What is ad tech?
You can choose to have your ads appear in front of people who search for specific phrases, who live in a certain location, or even who have certain interests. With this, you’re not sending messages to the air; instead, you can directly reach those people who can become your buyers. A strong point of Google Ads is the ability to measure results. You can see exactly how many people clicked on your ad, how many converted into sales or leads, and adjust your campaign in real time. This is a huge plus if you prefer to see tangible results before investing further.
Ideal for online stores. These ads present products directly, with their price and description, in the search results. This way, customers can see what you sell without having to visit your website first. In case you’re still wondering why you should add Google Ads to your digital marketing plan, let me give you a few more. Google has a 90% market share in global searches, which means your ads are where most people will see them.
Conclusion
Plus, thanks to advanced targeting options, you can reach specific audiences at just the right time, which is perfect for improving your return on investment (ROI). Another key point is that Google Ads allow you to stay competitive. Sometimes, you may have the Continuous Optimization The Key to Success with Google Ads The work doesn’t end when you publish your ads. As with any digital marketing strategy, the key to success with Google Ads is constant optimization. This involves regularly reviewing your ads, adjusting bids, experimenting with new keywords, and testing different ad types.
For example, you might start with search ads, but then realize that YouTube ads are bringing you more leads. Or maybe you discover that certain days of the week are better for your ads. The ability to measure and adjust in real time is one of the biggest advantages of Google Ads. Of course, it’s also important to monitor your website’s performance to ensure that all the visits you’re attracting are converting into results. A slow or unreliable website can scare away potential customers. Therefore, don’t hesitate to use HostingPlus to ensure your page lives up to your expectations.Google’s Role
